Meet The Team

Our Stylists are dedicated to giving you top of the industry service at all times. With decades of experience between all of our stylists, we offer innovative styles paired with proven methods guaranteed to make you satisfied!

Matt Finley

Ashley Forsgren

Stylist, Owner, Trainer, Stage Artist

Ashley has been a passionate hairstylist for over 15 years, and her motivation for the industry continues to grow. She is a highly trained colorist and most recently became a Blonde Ambassador. Aside from being a stylist and owner of Pura Salon, Ashley has also been a platform artist, educator, and consultant for many years at professional hair care product companies such as Scruples, Schwarzkopf, and Pravana.

Ashley strives to improve upon her skills every day to stay up on the latest techniques and trends to best serve her clients’ needs. Her goal is to always provide her guest at the salon the absolute best hair color, hair cuts, event hair styles, and makeup that will individualize their beauty as a whole package.

Matt Finley

Nicki Newman

Stylist, Stylist Manager

Nicki has been helping her clients achieve fabulous hair for 20 years. She specializes in hair color/ highlights and especially blondes! Her styling philosophy is to be a great listener and pay extra attention to the details that make her guests leave feeling great about their new look. Nicki is motivated by helping her clients look and feel their very best with creative yet functional hairstyles. She uses Wella and Scruples hair color to create your perfect look.

Matt Finley

Beth Beahen


Beth is a talented stylist with 12+ years  in the beauty industry. She is certified and trained in multiple color lines, such as Redken, Scruples and Pravana. She is also certified in all methods of Babe hair extensions, Brazillian blowout and KeratinComplex.  Beth specializes in custom colors, razor cuts, brow shaping and airbrush makeup. She strongly believes in ongoing education on the latest products, trends and techniques to inspire her and grow as a professional. Beth considers each client’s lifestyle and maintenance desires when creating any look

Emily Carey


Emily is a new talent stylist graduating at the top of her class from the Aveda Institute Minneapolis. With her passion for the beauty industry, she loves trying new trends, start-to-finish transformations, and making people feel beautiful inside and out. With the beauty world changing daily, she loves to educate her clients on products, styling tips, and much more. You can check out her latest work and inspirations by following her on her stylist page “Emily Carey Stylist Page” on Facebook.

Nicky Mann


Nicky is a dynamic hair stylist and skin care specialist and has been for many years. She has a strong desire to always provide the perfect cut and color for her clients through a consultative approach by making suggestions based on their hair texture and face shape. She is devoted to her ongoing education to increase and fine-tune her skill set as well as to keep up with current trends. This allows her to give her guests an exciting, new, youthful look for their hair and skin every visit.

Brandy Hesse


Brandy has been a stylist for 9+ years, and is very motivated to meet any of her clients’ needs. She is very experienced with TIGI products, but is open to working with any hair color product. Brandy is intent on not stopping until she delivers a result that her clients are satisfied with.

Melissa Sawyer


Melissa is a passionate hairstylist, who has been doing hair since she graduated top of her class from Aveda in 2004.  She stays up to date on all the trends and skills by consistently taking education classes.  Her favorite thing to do behind the chair is customized colors and precision cuts that are unique to each client. She uses Affiange color, B3 and Moroccan Oil Chromo Tech in her colors to ensure best color and the healthiest of hair

Jodi Trebesch


Jodi has been a stylist for 9+ years, and is specialized in TIGI products. Jodi also is very knowledgeable in products used for curly hair, but is experienced in all fields of hair service and products. She is excited and motivated to work with any clients who wish for her service!

Holly Benjamin


Holly has been a stylist for 19+ years, she specializes in color cuts & extensions, and has a vast variety in hair talents. She uses Wella hair products, and is very educated on its use.

Ashley Divish


Ashley has been a stylist for 8+ years, specializes in foil techniques of all hair colors. She uses Wella hair color on all of her clients.

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